Digital marketing term
E-mail Marketing
Email marketing is the practice of communicating one-to-one with subscribers via email about products, announcements, campaigns, and offers.
Detailed explanation
Email marketing remains one of the highest-ROI owned channels. Brands use it for product launches, promotions, nurture sequences, and lifecycle messaging to people who opted in.
Performance depends on list quality, deliverability, segmentation, creative, and measurement (opens, clicks, conversions—often via UTMs). It works best when aligned with content and inbound strategy rather than as isolated blasts.
For “what is email marketing” searches, this entry defines the channel. Connect it to content, inbound marketing, and UX for a fuller lifecycle view.
Frequently asked questions
- What is email marketing?
- Email marketing is using email to communicate directly with people about new products, announcements, campaigns, discounts, and related updates.
- Why does email marketing matter?
- It is an owned channel that can drive efficient retention and revenue when lists, creative, and measurement are handled well.
Related terms
Internal links for the topic cluster — read these concepts together.
- ContentContent: Means content. This digigund glossary entry explains how the term is used in digital marketing.
- Inbound MarketingInbound Marketing: The concept of drawing traffic to your site through interesting and creative content. This digigund glossary entry explains how the term is used in digital marketing.
- UXUX: Stands for user experience. This digigund glossary entry explains how the term is used in digital marketing.
- UIUI: Stands for user interface. This digigund glossary entry explains how the term is used in digital marketing.