Digital marketing term
B2B
B2B: Represents marketing activity carried out between businesses. This digigund glossary entry explains how the term is used in digital marketing.
Detailed explanation
B2B (Business to Business), as defined here: represents marketing activity carried out between businesses.
In the digigund glossary, B2B isn't a definition to memorize in isolation — we look at how it should be interpreted on the campaign, measurement, or site side. When making decisions, it's more useful to consider it together with seo, ctr, and cpc rather than as a single, isolated metric.
This entry is designed to directly answer "What is B2B?" searches. For deeper, real-world examples, explore the related glossary entries and the practical tips / forum discussions linked below.
Frequently asked questions
- What is B2B?
- It represents marketing activity carried out between businesses.
- Why is B2B important?
- When B2B is measured and interpreted correctly, it helps you make more accurate decisions about budget, content, or technical strategy.
Related terms
Internal links for the topic cluster — read these concepts together.
- SEOSEO (Search Engine Optimization) is the set of technical and content practices that help a website rank more visibly in organic search results.
- CTRCTR (Click-Through Rate) is the percentage of impressions that result in a click on an ad or link.
- CPCCPC (Cost Per Click): A click-based purchasing model. This digigund glossary entry explains how the term is used in digital marketing.